Music Advertising – The Essentials of an Successful Music Press Kit
As a struggling independent musician in a extremely competitive more than-crowded industry it really should be left unsaid that you want to stand out from the crowd. There are a lot of methods to do this. There is music publicity, radio promotion, substantial tour presence, and the almighty music marketing and music promotion. You require to get your message out there –period.
Acquiring your music advertising and marketing message out there is a single factor but having the appropriate message out there is one more. Your qualified image as an independent artist is of the utmost value in order to rise above the sea of competitors. Most independent bands and independent artists have some sort of a music press kit or music promotion kit that they use for promotional purposes. Normally, musicians will use either a conventional print music media kit, a digital press kit (DPK), or an on line EPK (Electronic Press Kit). But just how professional and convincing are they?
A regularly asked query that I get all the time from my independent artists and musicians is which form of press kit should really we place collectively? Which kind of music press kit functions ideal and is most impressive and successful? The answer to that query depends on a few points.
What I imply by this is that I propose building and preserving two forms of press kits — either a print or digital music press kit, and an electronic press kit. The purpose for this is easy. Certain media outlets, labels, venues, music management corporations, and so on. choose a print press kit or digital press kit with your full blown CD so it can be listened too on high efficiency stereo gear to get the full impact of your music and its production qualities. Other folks favor not to have their workplace congested with piles of press kits, and their preferred method is just reviewing your music online.
For the factors just noted, we propose you do a print or digital press kit and have one on the net as nicely. There’s genuinely practically nothing to making an on the internet EPK so why not have it available. There are a couple of extremely fantastic EPK services out there and they price just a couple of dollars per month. But I am putting an emphasis on the reality that an EPK (Electronic press kit online) is not sufficient. You nonetheless need to have the conventional print or digital press kit in your music promotion arsenal.
It is notable to mention that your Music press kit is possibly your most valuable promotional tool and it requirements to be taken quite seriously. Other than your CD and live functionality it is typically the very first impression of you as an artist that labels, venues, and other music media outlets will obtain. There are many graphic art firms that specialize in the preparation of media promotion kits that you may perhaps want to take into consideration if your price range permits. If not, for a few dollars, a small creativity, and time and work, you can do it oneself. Here are the fundamental elements of a print press kit and Electronic press kit, and the experienced means by which to go about it.
In your regular print music press kit version the elements to involve are a professionally developed cover with your logo or photo, a cover letter of introduction, Band or Artist biography, a skilled 8- x 10- black and white glossy promotional photo, media feature articles and press releases, album testimonials and quote sheet, your complete length – extended play, or professionally recorded demo CD, an sector CD-a single sheet, a business card and professionally labeled envelope. The supplies required are heavy stock paper, portfolio cover, big envelope, address labels, company cards, and your 8- x 10- glossy photo. Now here’s how to go about putting the print press kit with each other.
COVER AND LETTER OF INTRODUCTION:
Your skilled music press kit need to have an impressive cover. This ought to include a photo of the artist, artist’s name, and artist’s make contact with information. Sort of like the cover of a book. You should really also consist of a cover letter of introduction. This ought to introduce you as the artist stating briefly a little about your self. Don’t get too certain in this letter you can leave that for the bio and other media which you will include things like.
Make positive you address the letter to 1 specific individual – – being personal is significant. It gives the appearance of a non-cookie cutter look and that you feel this media outlet, label, venue, or music agent has significance. Make certain that either at the leading or the bottom of this letter you have included your full get in touch with information and facts or your artist’s representative’s make contact with information. The cover letter should really be inserted just inside the kit’s cover prior to any other information and facts. The get in touch with facts ought to also be included at the bottom proper on each and every page in the music promo kit.
Artist or Band Biography:
The next web page or what would really be the very first informational page of the music media kit would be your artist biography page. Right here you should really contain a brief history of the artist or band, a tiny about every member if it’s a complete band. This must be no longer than one page and really should not be a extended drawn out history of the band but just a short synopsis of what you have achieved and where you plan to go. Additional importantly, you ought to involve things like important shows or tours, contests won, radio play, or any achievements that you really feel are noteworthy and might raise you above other folks in terms of reputation and development. Retain it simple, concise, and meaningful. If there are no writers among you or your mates than we very advise getting your band bio written for you by a specialist music copywriter. sonic branding studio Dubai ‘s so critical and it should be expert.